Hannu Impola, Senior Partner at Stradigo
Hannu Impola's mission is to help Finnish companies, and Finland, grow internationally. A strategy consultant and Senior Partner at Stradigo, he brings decades of international sales leadership: building international sales channels and the partner-care model that makes them work, and ensuring the strategy is not just planned but delivered.
Trusted by 100+ organisations across Finland and the Nordics since 2007.
For companies preparing to grow beyond their home market, in Finnish or English.
International sales leadership across four continents.
Hannu has held international sales roles across Europe, Asia, Africa and the Americas. He spent 13 years in the United States as CEO of a sales company, 10 years as Export Director for Merivaara's health-technology products, and 3 years in the UK as a product group manager at ICL Data.
That is go-to-market experience from having done it, recruiting and leading local teams, building partner channels that actually sell, and positioning a Finnish offering for foreign buyers, not from a model.
Entrepreneurial spirit, and getting Finland back to growth.
His focus is internationalisation: inspiring individuals and teams to act and succeed, leading the strategy journey from planning to assured execution, and building international sales channels and a partner-care model. "Be the change you want to see; stay curious; commit to success, enthusiasm is the engine of a team."
Areas of expertise: international strategy, sales-channel strategy, partner-channel design, go-to-market strategy, internationalisation, and the health-technology and ICT industries.
A farmer's son from Ostrobothnia who took Finnish offerings to the world.
The son of an agricultural entrepreneur from Ostrobothnia, Hannu pairs that grounded, get-it-done background with a global career, bringing the practical lessons of competing in the world's toughest markets to a Finnish or Nordic leadership team's growth choices.
Frequently asked questions
Who is Hannu Impola?
A strategy consultant and Senior Partner at Stradigo on a mission to help Finnish companies grow internationally, after decades of international sales leadership including 13 years as a CEO in the United States.
What is Hannu's background?
International sales roles across Europe, Asia, Africa and the Americas; 13 years in the US as CEO of a sales company, 10 years as Export Director for Merivaara's health-technology products, and 3 years in the UK as a product group manager at ICL Data.
What kind of companies does Hannu work with?
Finnish and Nordic companies preparing to enter or expand in international markets, typically when the home market is won and the next phase needs channels, partners and a go-to-market strategy.
Why does his US experience matter for a Finnish company?
Because he built and led a sales company inside the world's most competitive market as a working CEO, the practical lessons of recruiting local teams, building channels and repositioning an offering for foreign buyers.
Where is Hannu based and in which languages does he work?
Helsinki, Finland, working across Finland, the Nordics and international markets, in Finnish and English.
How do I work with Hannu?
Start with a free 30-minute conversation about your international ambitions, no pressure, no pitch.