Markus Westerlund, CEO & Founder of Stradigo
Markus Westerlund is the founder and CEO of Stradigo and the creator of the Strategy 1Pager method. A strategy consultant with an M.Sc. (Eng.), he has spent 30 years in strategy work as a founder-entrepreneur, with experience from the operations and challenges of 300 companies. An unrepentant computer nerd, he treats the latest technology as both a competitive edge and a measure of job security, which is why AI now sits at the centre of how he works.
Trusted by 100+ organisations across Finland and the Nordics since 2007.
For leaders considering working directly with Stradigo's founder, in Finnish, Swedish or English.
Markus created the Strategy 1Pager method that anchors everything Stradigo does.
The conviction that a strategy must fit on one page, and be governed to execution through the Captain Process, started with him. His focus is supporting the success of companies and the people in them: simple, concrete, fast development through strategy, and inspiring people to renew.
"Standing still is dangerous; only renewal is safe." It is the belief behind the newest level of facilitation he brings to a leadership team.
Thirty years of strategy work, and the experience of 300 companies.
Markus has spent 30 years in strategy work at the head of a consultancy he founded, and 30 years in sales and marketing and leadership, an early harnesser of the digitalisation of both. That career spans the operations and challenges of some 300 companies. At firm level, Stradigo has run 200+ strategy engagements across 100+ client organisations.
He is also a prolific communicator: more than 1,000 talks, two talk shows and his own TV programme.
He works at the intersection of inclusive facilitation and AI-assisted strategy.
Markus facilitates leadership teams to clear choices and brings AI to bear as a working partner, augmentation, not automation, across strategy renewal and board strategy. His path runs from founder-partner and CEO of Vectia, to development director at ICL Data, to sales roles at Nokia in IT and Telecom. He even decided the Finnish translation of the word "email".
Areas of expertise: the Strategy 1Pager method, inclusive strategy facilitation, AI-assisted strategy, board strategy, strategy renewal and senior leadership coaching.
Forty years leading a choir, the same people-leadership behind his facilitation.
Outside the boardroom, Markus has led a choir for 40 years, with 250 concerts and nine albums to show for it. It is the same instinct for moving people toward a shared goal that he brings to a management team, leadership is leadership, whether the result is a strategy or a performance.
Frequently asked questions
Who is Markus Westerlund?
The founder and CEO of Stradigo and a strategy consultant (M.Sc. Eng.). He created the Strategy 1Pager method, has 30 years of strategy work behind him and experience from the operations of some 300 companies.
What is Markus's expertise?
The Strategy 1Pager method, inclusive strategy facilitation, AI-assisted strategy, board strategy, strategy renewal and senior leadership coaching.
What is his professional background?
Founder and CEO of Stradigo; before that, founder-partner and CEO of Vectia, development director at ICL Data, and sales roles at Nokia in IT and Telecom. He holds an M.Sc. (Eng.).
Why does AI feature so strongly in his work?
By his own description he is an unrepentant computer nerd, he has used technology to sharpen strategy work for decades and treats AI as the latest, most powerful working partner, never a replacement for judgement.
Where is Markus based and in which languages does he work?
Helsinki, Finland, working across Finland and the Nordics, in Finnish, Swedish and English.
How do I work with Markus?
Start with a free 30-minute conversation about your business situation and challenges, no prep, no pitch.